Among the strong marketers of the world, Facebook emerges as the best advertising platform all across the globe with a huge customer audience of more than 2.6 million. This means you can promote your brand among the huge potential of millions. More than 70% of people log in every day to their Facebook account. There is more than hundreds of digital marketing agency in India to give you optimized FB ads campaigns results.
Now you might be thinking what else you need to become a pro marketer at Facebook advertising? You need a well-planned strategy, your target audience, compelling Facebook ad copy & an optimized budget to get started.
Why Is Facebook Advertising So Popular? Why
There are millions of users on Facebook but wrong Facebook advertising will give you no results & turns your potential customers into the void. So ad targeting is the main concept you have to pay attention to.
If you once understand how to get more & more traffic through your ads & which audience you have to select while targeting the ads to get the maximum views.
Here are some of key features you can use to get maximum exposure:
Interests: You can select the audience of having interests similar to your services or brand.
Location: You can target specific locations like city, state, or country if your business is not available online such as salon services, education institutes, gym services, or many more.
Gender Or Age: Select the gender or age that suits your services
Connections: You can also show your ad to the people who have already liked your page.
Behaviors: You can also select your audience based on past behavior like if they have shown interest in the pages or ads similar to your brand.
Effective Facebook Ad IdeasTo Get Results
Here are the most effective Facebook ad ideas in order to promote your content more widely among the platforms or you can take help of digital marketing agency in India to get instant results:
Try To Create Different Ad Copies For Different Audience:
Nowadays, you can’t use your ad copies like hoardings which mean you might be selling different products under your brand. Then it will be necessary to create different ad copies targeting different audiences. You cannot attract various age groups or genders by showing the same ads. Create audience-specific ad copies.
Always Be Specific With The Numbers In Your Ads
While creating Facebook ads show leads with the number or percentages. Try to be more specific with customers. Whether you are selling some professional services or might be running a sale campaign for your brand. You need to mention what your customers will get whenever they visit your website or physical location. Effective ad copy with numbers can give you great results.
Prominent Call To Action
The best Facebook ads always mention a clear call to action button in their ad copies. The call to action button encourages the customers where to click after seeing your ad. Your main goal should be clear to you as well as to your audience whenever they see your ads. Keep your call to action button like Shop Now, Sign Up Now or many more always available to your customers.
Test Your New Ads Frequently
Always try to spend some of your budget on ad testing before running an ad campaign to get more ideas about the interests of your targeted audience. Run differently with various ad copies, attractive images, videos to find which ad among all of them is performing well. This way you will connect with your audience well while running your ads campaign.
Use Visuals In Your Ads
If you are running Facebook ads for your brand or business try to keep some visuals handy all the time. No doubt you can use images for your ads but visuals can attract more customers. Visuals give people an affirmation of what they will be getting when they visit our site. Attractive visuals with compelling ad copies can provide you effective results.
Keep Your Ads Short & Simple
Always pay attention to the language of your ad copies. Do not confuse your customers with difficult language. Try to make a simple or short ad for Facebook. Try to keep in mind while creating your ads that customer should find out immediately
- What your brand is offering?
- What benefits will they gain?
- What will they have do next?
Coming to conclusion, compelling copywriting is the crucial part of strong Facebook Ads. There is no benefit of creating ads if your ads are not driving sales or customers in the end. As a Facebook advertiser or digital marketing agency in India , you need to create ads that will help in getting your job done. Use the above techniques to get best sales & let us know in the comment section which trick gives you the most effective results in your ad campaign.
How long should you run FB ads?
In order to check how well your FB ads are performing, always test them for 3 to 4 days. After this, you can decide what settings you have to change now. Do not change their ads settings every single time in order to get a clear idea about the ads campaign.
How much should I spend on Facebook ads?
This factor you can decide on your own. You can start with a minimum of 500 rupees which are approximately $7. But to test a variety of ad copies your optimal budget should be around $3000.
Why are my Facebook ads not converting?
One of the major reasons that your ad is not performing well is when you are not targeting the correct audience or might be going wrong with the interests. So you have to be clear about your potential market to experience a smooth ad journey under the optimal budget.