When it comes to consumer behavior, you cannot ignore the impact of the global pandemic in the last two years. This generational crisis has affected just about every aspect of our lives while often demanding abrupt changes in the status quo.
There appears to be good news on the horizon, however, and there is growing confidence that Omicron could be speeding the United States into the pandemic endgame.
Still, COVID has definitely changed consumer behavior along with purchasing habits and priorities, and this has definitely altered the business world.
Perhaps, Permanent Changes
Online shopping has always been popular, but since the pandemic took hold, buying things and services online has increased at warp speed, and it doesn’t appear to be fading away anytime soon.
Consumer behavior tells the story. For example, since people have had to live differently with COVID, staying more indoors has been one of these changes that folks are comfortable adapting to.
Consumers began purchasing more household and personal items online and groceries, too.
Shopping for fresh food via e-commerce wasn’t popular a couple of years ago, but these days, it’s the norm for many families.
Consumers’ New Habits/Beliefs
It is key that a company keeps up with the consumers’ changing beliefs and behaviors so that its brand of products and/or services can maintain its success and visibility in the marketplace.
A business can influence consumer behavior for the long term if it aligns its message to the mindsets of its customers, shapes emerging habits with new offerings and reinforces positive new beliefs.
Conscious consumption seems to be a new, long-term trend. Many people are mindful of the items and services they are purchasing. They are welcoming more sustainable options and limiting the food they waste, and companies need to make this a key part of their offer when it comes to branding.
Value, Convenience, Availability
As the nation slowly moves toward an endemic status, consumers continue to use “value” as the main reason to try a new place to shop or to try a new brand.
Convenience and availability also matter, and today, consumers are shopping locally now more than ever. Not only are consumers supporting community establishments, but they are visiting one-stop-shop retailers and are focused on buying private label offerings.
When it comes to consumer behavior, you cannot ignore the impact of the global pandemic in the last two years. This generational crisis has affected just about every aspect of our lives while often demanding abrupt changes in the status quo.
It is essential that CPG or Consumer Packaged Goods brands find a strategy for connecting locally with consumers.
Precise Marketing Message
Consumer behavior is all about individuals deciding how to spend their available resources such as time, money and effort while purchasing goods and services.
It is up to the company to be ahead of the game and to watch these emerging trends closely. That way, a business will know what consumers to target, how to target, when to reach them and what message to give to them to attract the target audience to purchase the product and/or service.
A highly effective marketing message will make all the difference during these pandemic-to-endemic times.
