Establishing a reputable name in the cosmetic industry is not a challenge anymore after the arrival of custom cosmetic packaging. This box type is according to cosmetic firms’ needs and depends upon product sizes. Getting them in custom sizes, designs, colors, and prints is not an issue now. Moreover, brands can choose their desired material from wide arrangements, including eco-friendly bux board, cardboard, and Kraft paper. This range of materials better protects sheer cosmetic items like lipsticks, foundations, creams, etc.
Value addition through custom options like die-cut windows, foiling, scoring, and perforation grasps customer attention. Safety of products is also prioritized by making unboxing secure and using listed materials with fresh fibers. This trait also helps in using this packaging to print promotional content. Brands can use finishes with this packaging to make it pretty.
You might know about the use of sustainable cosmetic packaging nowadays by the brands in the cosmetic industry. It has become a source of staying unique for them. But, the vital question is how its sustainability is retained. You need to clear all doubts before opting for it to uplift your brand and products. It will help you follow the best rules while getting it from a supplier. Here is a guide on the methods to retain the sustainability of this packaging.
Trying alternative materials for cosmetic packaging:
The basic purpose of using sustainable cosmetic boxes is to keep the raw resources and environment in their actual state. Most people think that brown packaging made with wood pulp is the way to achieve sustainability. However, this wood pulp comes by cutting the trees that impact nature in other meanings in the form of deforestation.
Thus, using some alternative materials is brought into practice to tackle this factor. These materials own the same traits, and using them is safe for nature. Some famous materials in this regard are mushrooms, seaweed, bamboo pulp, and corn starch. All of these organic materials are readily available around. So, Firms face no difficulty providing these boxes with sustainable traits to cosmetic brands.
Elimination of plastic materials involvement:
The facts and figures tell that plastic use is the most significant source of damaging nature. The use of plastic packaging has remained in a trend because of cheap rates, but now people are aware of its long-term drawbacks. Thus, now cosmetic boxes USA are replacing them on a huge level. They are made sustainable by stopping the use of plastic and other such material.
The presence of such materials slows down the decaying process after its usage. Hence, their elimination makes the decay process faster and allows recycling this packaging often. Even a thin layer to protect print is replaced with alternatives to achieve the same goal.
Use of less virgin production materials:
The use of virgin wood pulp is vital for making a box durable and improving its shelf life. But, this is also possible tricking during the production process of custom printed cosmetic boxes. It happens by the use of limited virgin materials. Instead, a higher priority is given to the use of recycled material. It is possible to recycle a cardboard box more than 5 times.
Yet, its strength and durability decrease slowly. Tackling this situation is easy by mixing the fresh virgin pulp with recycled materials. Usually, a ratio of fresh pulp is from 30 or 40 percent. Hence, this cycle remains in the loop and ultimately need new raw material i. On the other hand, this recycling also reduces the amount of packaging going to landfills and decreases pollution.
Optimizing cosmetic packaging design:
It is vital to consider multiple factors to retain the sustainability of cosmetic boxes. The best practice in this regard is optimizing a design that consumes low raw material. The first hack for design optimization is bringing down box size according to the size of products. For example, it is useless to get a big size box for a small cream or lipstick.
The height and width of boxes are according to the size of the product placed inside. Secondly, avoid over-packaging by reducing the thickness of walls according to the safety needs of products. Reduced consumption of raw materials helps in lowering costs along with retaining sustainability. Thirdly, firms prefer a design with minimum involvement of join where it would become vital to use glue.
Choosing eco-conscious packaging partners:
The fact that startups ignore is partnering with firms having a credible name in providing sustainable custom printed cosmetic boxes. Firms with no eco-conscious tends will ignore aspects that are not in favor of achieving sustainability. Consider the previous projects regarding such solutions and how they tackle the overall production process.
Check whether they use organic inks or with involvement of toxic elements. Also, check their carbon footprints are lower down or not. Choosing such a creative packaging partner will also build bonding of your brand with identities having similar tastes. It will help you in the branding of the firm among cosmetics lovers.
These were basic ways to retain the sustainability of cosmetic packaging to contribute to the betterment of the environment. Following all these practices provide a sustainable solution in true meanings that move the mood of buyers for purchases. All these practices finally bring down costs to fulfill this vital need for cosmetic items.
