Web writing responds to specific rules. Whether on your blog or your website, you can forget your usual reflexes. Indeed, if your pen remains a valuable asset, it is not simply a question of writing a convincing press article but well content that meets the requirements of search engine indexing robots. What are the main steps to follow to guarantee you a good SEO? CREEDS, a freelance platform specializing in graphics, writing, and video, entrusts you with the 8 commandments of a good web editor.
GOLDEN RULES TO RESPECT FOR A WEB WRITING THAT MAKES THE DIFFERENCE
To have captivating content that is well referenced by search engines, a website must meet many more or less important criteria, such as its architecture, internal networking, net linking, etc. Good SEO writing allows you to be positioned in the SERPs, that is to say the first results of Google. Discover the online copywriting course for best practices of the moment for a smooth, pleasant reading that meets the standards of search engines.
1. DEFINE YOUR AUDIENCE TO BETTER REACH YOUR TARGET
When writing a website and any other internet platform, start by defining your audience in order to best approach the desired target. On Google, as on other search engines, effective content is content that responds to user requests, while being relevant. This is the first step to follow, even before starting the editorial part.
Answer the following questions: what exactly is your target expecting? How are they using your website? What are the queries that your customers could use to come to your page? What media does she use, mobile, tablet, desktop?
In short, defining your audience is the basic pillar of any successful content marketing strategy. The web editor is thus able to use the terms and vocabulary adapted to these famous “personas”. To better understand the profile of your users, some tools like Google Analytics are informational goldmines.
TAKE CARE OF YOUR KEYWORDS AND SEMANTIC OPTIMIZATION: THE SINEWS OF WAR
Working on keywords is a central aspect of good SEO writing. It is in part their use that will allow you to position yourself well in the search engines on targeted queries. But keywords can’t be invented. It is necessary to know how to identify them in order to then use them wisely. Check out best academic writing services here.
In addition to using keywords several times during writing, they must also be placed in certain strategic places: in the title, sub-titles, alt tags, or at the very beginning of the article. Finally, there is not just one keyword to use. The diversity of the semantic field is also very important, in particular, what is called the long tail. This has a significant weight in natural referencing. This is why good web writing must diversify the terms used through the use of synonyms and other similar turns of phrase. For example, you can rely on the Answer The Public tool. This allows you to identify the topics and questions deemed most interesting to answer in your article. It also allows you to diversify the lexical field of your writings.
CORRECTLY PLACE THE KEYWORDS
Placing keywords in specific places is of utmost importance in web copywriting. Follow the guide to optimize your natural referencing: Place your main keyword in the title. The H1 has a significant weight in SEO. However, it is necessary to remain natural and not to over-optimize this part so that it remains understandable and affordable for the reader. Ditto for the subtitles (H2, H3) where it is important to place it once, but in small quantities. As Google sanctions more and more the massive addition of keywords, your priority is above all to respect the language requirements.
PUT IT IN THE HAT AS WELL AS AT THE BEGINNING OF THE ARTICLE.
Integrate it into the title tag, that is to say, the title of the page in search engines. Be careful not to write an SEO title that is too long, otherwise, it will be cut off.
Place it in the meta description (the little text you see in the SERPs). It certainly has no weight in SEO, but it is it that will attract the Internet user to your website, will make you gain traffic and therefore SEO weight, like a virtuous circle. Be sure to respect the maximum number of characters.
Placing your secondary and tertiary keywords at least once in the body of your article is where the semantic field and the long tail we were talking about come in.
FIND THE RIGHT LENGTH AND UNIQUE CONTENT
It seems logical that the longer an article, the more weight it will have for natural referencing. Certainly. But we must put web writing in its context and not “write to write”. What would be the point of writing a 1000-word article on a subject with very low added value and requiring a quick response? The length must fit the subject matter, the needs of the target, as well as the place where you will be broadcasting the content. For example on a product sheet, it is essential to go to the essentials and provide pragmatic content, while you can develop a more in-depth analysis in a blog article.
In the same way, it is necessary that the reading be comfortable for the net surfer. Keep sentences short, don’t divert information. This should be ordered with terms appropriate to your audience. Finally, unique content with high added value is favored by Google: in fact, robots detect duplicate content. You could pay dearly for a text identical to another already existing on the web! Hence the importance of having a lexical wealth for a good web editor. A tool like Copy scape can help you spot plagiarism in the text.
NEED AN EXPERIENCED WEB COPYWRITER TO SAVE TIME?
Web writing is not that simple. Whether in B2B or B2C communication, there are many, many ways to write on the web. In addition, each area has its own language and codes specific to its business expertise. Meeting all these criteria is the mission of any good web editor. With many tools, the best web copywriters know the techniques and methods to meet your needs while meeting your requirements. Do you need a web writing ace, mastering both the language of Molière and the rules of SEO? Thanks to CREEDS, you work with the best freelancers and gain maximum visibility. Express your needs in a few clicks on our platform (free and without commitments) and benefit from careful monitoring by a dedicated project manager.