An influencer is a person who has amassed a significant and loyal following on social media sites. For example, they are “idolized” in some element of their lives (lifestyle, work, hobbies, appearance or clothing style), their tale is interesting to the public or their perspective or point-of-view is widely accepted.
So what is Influencer Marketing in this strategy? It holds an important position. Because we can see influencers will make customers mention them more and if they appear with a certain product, the product will also be associated with that mention. From there we can see the power of Influencer Marketing in this word of mouth advertising.
In addition to growing in size and variety, the Instagram Influencer network continues to grow, which opens up more and more chances for every firm looking to use Instagram Influencer for marketing. As an added benefit to marketing agencies, decentralization in the Influencer network allows them to more accurately identify and screen potential client groups. Because of this, you should choose the best micro influencer platform.
When did marketing agencies begin using Influencers?
Back when Instagram Influencer marketing was still a new concept and the market was still open, we saw the first collaborations between Instagram users and brands when they sent products to celebrities as gifts, in exchange for which the influencers would take photos, post pictures, and give reviews, as well as introduce products on their page. Due to marketing’s rapid expansion, influencers are now more active than ever before in their search for marketing agencies or businesses with whom they may work on a paid basis instead of receiving free products or gifts.
The current situation of marketing agencies operating in the field of Influencer
The fact that Instagram has more than 800 million active users has converted it into a golden ticket that will lead you to a country with the most potential According to the study, 72 percent of Instagram users claim they’ve made purchases in fashion, beauty, or lifestyle-related categories after seeing postings on Instagram.
Pay-per-click (PPC) posting has grown commonplace among Instagram users throughout the world in recent years. This has opened the door to new business possibilities and fair competition among most firms.
What factors are important that marketing agencies need to keep in mind when collaborating with Influencers?
Depending on the number of followers an influencer has their engagement rate, and the industry they work in, the price an influencer can charge per post will vary. One of the most crucial metrics to examine when picking an Influencer marketing agency is engagement rate because it indicates that they are truly interested in their following. One famous name that comes to mind every time we talk about Influencer Marketing is DoYourThng. The number of likes and comments divided by total followers is used to measure the engagement rate, which should be between 10-20 percent.
A good Influencer should also be accountable for their partnership choices, keep their followers’ interests in mind, and only make the appropriate choices. As a result of these relationships, they are able to post sponsored content.
