For any business, the packaging holds a lot of weight. You might not believe it but your packaging attracts a lot of customers towards your business, hence it’s important to invest smartly and pay more attention to the packaging of your products. The first thing that the customer looks at when they receive your product is the packaging and it has the power to impress your customer more. The boxes your products are packed in speak a lot about your business than you can imagine. Earlier, not much attention was paid towards the packaging of the products but now custom boxes are playing a great role in enhancing the business. Custom boxes work as silent sellers and are a great promotion opportunity.
These are some of the most important benefits of custom boxes :
- DIFFERENTIATES AND DEFINES YOUR BRAND : There are hundred different companies selling the same product as you, so how will you stand out? With custom boxes. All the order boxes look the same which are plain kraft coloured, so a different custom box helps you stand out of the crowd and create its own identity and helps to grab the attention of the customer. You can add your logo to the box which creates recognition and other different doodles and creative things that help the customer to connect with you more. Help your customer to know more about your brand and know the story behind the brand. Many small businesses are implementing this strategy to create the base of their business by having their own custom boxes which are attractive, unique and explain the brand’s personality. This is a remarkable marketing strategy and helps in self promotion.
- HELPS CUSTOMERS TO GAIN ALL THE NECESSARY INFORMATION ABOUT THE BRAND : As you are customising your box according to your needs, you can put all the necessary information about your brand for your customers. Firstly, the logo helps the customer to remember the name of your brand in order to purchase again. Secondly, if your brand is supposedly vegan, eco-friendly, is not tested on animals , does not contain harmful chemicals or a part of your business earnings goes to charity etc, these are important information which the customers need to know. This helps them to learn more about the brand and why it is better than other brands. Next, you can add all your social media handles, numbers, web page links, etc for better communication and so that the customers could check out your pages if they find your business interesting. Other information could be about the ingredients used or the expiration dates and instructions on how to use the products.
- HELPS ENSURE QUALITY OF BOXES AND PROTECT PRODUCTS BETTER : Customising your boxes help you to find better fit boxes because nobody knows your products better than you. You can find right dimension boxes for your products and ensure they are of strong material if the products are heavy. This can avoid many circumstances such as spillage of product or breaking of products or products getting misplaced.
So, in conclusion, customized boxes help your business to grow and create a better brand identity. Customers tend to get more attracted to customized boxes because it shows efforts and thoughts being put into each packaging. Not only is it attractive but ensures quality delivery.
